Durian, also called the “king of fruits,” has over 30 identified species. Despite its versatility and diverse flavours, the fruit sparks intense debates and divides opinions like no other. The fruit’s unique taste and intense scent have attracted attention and debate among food lovers, culinary experts, and social media influencers in Southeast Asia and worldwide. While some people find the custard-like flesh and pungent smell of varieties like Black gold Durian irresistible, others recoil at the mere thought of the fruit.
Isn’t it fascinating? To gain a more in-depth understanding, let’s explore the scientific and psychological aspects of taste and smell that contribute to the differing opinions on fruit.
The perception of taste and smell varies exceptionally among individuals, and genetics significantly shape our preferences. The ability to taste certain compounds, such as bitterness, is influenced by specific genes. Researchers have identified a gene called TAS2R38, responsible for sensitivity to bitter tastes, which may explain why some people find the flavour of Durian overwhelming. These genetic differences help explain why some individuals are more receptive to the flavours and smells of Durian while others find them repulsive.
Beyond genetics, our previous experiences and cultural backgrounds can shape our perceptions associated with taste and smell. Humans are inherently inclined to odours related to emotions and memories, which can influence our preferences. For individuals who grew up in regions where Durian is a common fruit, the aroma and taste may evoke nostalgia and positive emotions. On the contrary, those unfamiliar with Durian may find the scent pungent and off-putting. That’s how taste and smell affect the perception of Durian substantially.
Cultural norms and traditions also massively influence our attitudes towards Durian. The natives of Southeast Asia hold Durian in a coveted culinary place because there, the fruit has a revered status. In Southeast Asia, Durian is celebrated for its rich flavours and used in culinary creations such as ice creams and desserts. For people belonging to Singapore or Malaysia, the cultural subtext contributes to the popularity. However, in cultures with no Durian connection, the fruit is met with negative connotations and scepticism and aversion. Thus, cultural influence also plays an enormous part in the perception of Durian.
Durian is a wildly celebrated delicacy across Asia, whether you love or hate it. Although you can smell the fruit from a mile away, the tropical fruit is known for its spiky exterior, meaty texture and rich undertones, which you can incorporate into many head-turning recipes. Whether you are a fan of Black Gold Durian or you fancy yourself the Mao Shan Wang variety for creating something sweet and savoury now and then, R&R Durian can be your one-stop destination to find high-quality Pahang Durians sourced ethically and organically.
Dear valued customers, our durian season ends on the 25th of September, 2023. The last online order will be on the 25th of September, and all orders will be delivered on the 25th of September. No delivery after the 25th of September.
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